sketchbookHave you ever been somewhere and wondered what it might feel like if the facades had a splash of color? Maybe you’ve questioned what a building might feel like if there was more transparency from inside to the outside. An interesting way for a designer to envision these ideas in their own projects is through the use of a graphic intervention.

The Benefits of Rendering

Modeling and rendering are very useful tools for architects. The ability to see a project in three dimensions gives insight into whether the space is functional or not. With the different kinds of software that are available for rendering now, the possibilities are endless. Seeing a building in its context continues the design conversation.  A rendering can help clients understand their new space, or start a conversation that gives feedback for the designer.

Graphic Design in Action

In an article from ArchDaily, Victor Delaqua explores how four building projects and their facade design benefited from graphic design. Each building had a unique context in which the surrounding community influenced the improvement of its exterior. For example, the Joao Moura Building in Sao Paulo, Brazil responds to its surroundings by putting emphasis on the North facade which is composed of colorful screens. This 3D Model allows you to see the facade with those screens. Incorporating color and texture with the main side of the building highlights the project in a way that adds to its surroundings.

The Crossover

So how exactly can graphic design and architecture work together? By definition, graphic design uses visual forms and elements of design to convey thoughts and ideas. It is a type of problem-solving, which is something it has in common with architecture. Design, in general, is about communication. Good design should captivate you and make you curious enough to question it further. If an architect has a good sense of graphic design, their ideas should be easily understood, while also making their audience think. Graphic design can be beneficial to an architect by incorporating relevant forms, improving elements based on a rendering, or marketing a firm’s potential to future clients.

by Mackenzie Kidwell

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